This week, the Athlete-Driven Media Leadership Board (founded by Sports Innovation Lab) held its first meeting of 2020. The board aims to focus on subjects such as data storytelling, technology, media and sponsorship, and other issues that affect the sporting experience — for companies, athletes, and fans alike.
“All of our research into human performance technology has shown that there is a divide occurring in the sports industry, with one group focusing on competition, while the other group is looking into how athlete data will change the way consumers experience sports through media,” said Sports Innovation Lab CEO and Olympic Hall of Fame athlete Angela Ruggiero. “We recognize that the sports industry needs to take a close hard look at all the ways Fluid Fans™ are changing behaviors and identify opportunities for integrating athlete data into the sports media process.”
The leadership board — which includes Kinduct‘s CEO, Dr. Travis McDonough — is comprised by the following executives:
CO-CHAIRS – Sports Innovation Lab, Josh Walker, Co-Founder and President USC Center of Body Computing, Dr. Leslie Saxon, Executive Director
BOARD MEMBERS – DraftKings, Paul Liberman, Co-Founder and COO – Kinduct, Dr. Travis McDonough, Co-Founder and CEO – MediaLink, JC Uva, Managing Director – MGM, Scott Butera, President of Interactive Gaming – NASCAR, Tim Clark, SVP & Chief Digital Officer – NHL, Dave Lehanski, SVP, Business Development & Global Partnerships – NFLPA, Casey Schwab, Vice President of Business & Legal Affairs – Octagon, Jeremy Aisenberg, Vice President, Strategic Initiatives – Panini America, Jason Howarth, Vice President of Marketing – ShotTracker, Bruce Ianni, Co-Founder and CEO – TitletownTech, Cordero Barkley, Finance & Investments Director – UFC, Lawrence Epstein, COO – Veepio, Jonathan Ohliger, CEO – Wave, Brian Verne, Co-Founder and CEO – Whoop, Kristen Holmes, Vice President of Performance – World 1 League, Brett Morris, Co-Founder and CEO.
Prior to the meeting, Sports Innovation Lab published their monumental report, The Rise of Athlete-Driven Media, which you can find here: bit.ly/ADMreport.