Kinduct was founded in 2010 and spent its early years in the healthcare industry, focused on educating and engaging patients through patient-centric 3D medical animations and rehab programming. But what coincided with Kinduct’s formation was a tsunami of data — and not just in the medical world. These trends were also found in human performance and elite sport environments, but the data was largely isolated and inaccessible. For Kinduct, this was an opportunity. With the goal of identifying increased risk of injury and optimizing performance still standing as its pillars, the company shifted its focus toward data consolidation and organically grew into what it is now: a world-leading Human Performance Platform.

In September, 2020, Kinduct was acquired by the company formerly known as mCube. The following year, mCube rebranded as Movella, bringing Kinduct, and Xsens (acquired in 2017) under a single entity. This integration has enabled the combined companies to create a full-stack total solution across hardware, software, and data analytics. 

Meet the Executive Team

The Faces Behind the Data
Travis McDonough
Travis works to help people all over the world make data-driven decisions about their health, training and physical performance. It is this vision that has both transformed and shaped the modern sports-tech market into a global phenomenon, with touchpoints across the spectrum of athletic performance.
Frank McKinnon
Like he's done throughout his 18 years in the IT and software industry, Frank leads and executes many of Kinduct's strategic initiatives. Since joining the company back in 2013, Frank has helped develop both the Client Success Team and Strategic Initiatives Team, which oversee the implementation and support of new and current clients. Frank is now leading Kinduct's expansion into the Asia-Pacific region.
Hayden Landry
Hayden joined Kinduct in 2012 and has been committed to developing and maintaining long-term client partnerships ever since. As the Vice President of Client Success, Hayden is focused on building a strong, client-centric team that ensures users experience the true value of the Kinduct platform. With an extensive 15-year background in sports and physical medicine, Hayden also serves as a subject-matter expert on various strategic projects.
Scott Duffett
As Director of Sales and Marketing, Scott is responsible for growing revenue and enhancing brand awareness in the professional and elite sports market. He brings over a decade of deep sales experience in Enterprise SaaS to Kinduct. Scott earned this experience working at industry leading SaaS companies such as Spredfast and Salesforce.com
Ali Oxner
Ali began her professional career in the medical insurance industry, while also practicing as a Registered Massage Therapist. Then, in 2014, Ali joined Kinduct where she has kick-started and managed various client-focused projects. Her previous roles at the company include Account Manager, Product Specialist, and dedicated Client Success Manager (CSM). Now, as Director of Client Success, she oversees the Client Success and Support team, applying her comprehensive and in-depth understanding of the platform to each client she works with.
Andrew Milne
With over 25 years in the industry, Andrew brings a wealth of experience to the role of Director of Information Security & Privacy Officer at Kinduct. Throughout his career, Andrew has maintained software and systems for Nova Scotia’s healthcare workers, performed QA on software for NASA’s Canadarm, and built websites for national and international clients. He holds a Bachelor of Computer Science degree from the Technical University of Nova Scotia.